Above the Fold champions people, practices, and projects shaping the global built environment.

Working at the intersection of strategy, creative direction, business development, and public relations, the agency advances the work of emerging and established talent while making contemporary architecture more accessible to clients, communities, and cities.

Founded by John Patrick in 2012, Above the Fold represents leading architects, designers, developers, institutions, and image makers. After relocating from New York City to Detroit in 2015, Patrick developed Design Team Curation™—a strategic approach to assembling design teams based on a simple principle: the right team, for the right project, at the right time.

To date, the agency has secured and promoted more than 80 projects across six continents, with a combined construction value exceeding $6 billion. Collaborating with project teams on multistage press campaigns and architectural photography throughout key milestones is integral to this work.

Through this rigorous process, Above the Fold informs and supports talent, clients, and stakeholders while catalyzing opportunities and amplifying projects with lasting cultural and civic impact.