Above the Fold champions people, practices, and projects shaping the global built environment.
Working at the intersection of strategy, creative direction, business development, and public relations, the agency advances the work of emerging and established talent and practices while making contemporary architecture more accessible to clients, communities, and cities.
Founded by John Patrick in 2012, Above the Fold represents leading architects, designers, developers, institutions, and image makers. Its work has included securing and promoting more than 80 projects across six continents, with a combined construction value of more than $6 billion. The agency also collaborates with project teams on integrated press campaigns and photography throughout key project phases and milestones.
After relocating from New York City to Detroit in 2015, John Patrick developed Design Team Curation™—a strategic approach to assembling design teams based on a simple principle: the right team, for the right project, at the right time.
Through this process, Above the Fold informs and supports talent and practices while catalyzing opportunities and amplifying projects with lasting cultural and civic impact.