Project Experience
From the early planning stages to the grand opening celebration, ABOVE THE FOLD collaborates on securing and publicizing precedent-setting projects.
Working with different contexts, cultures, communities, and conditions, the agency’s experience and roster capabilities cover nearly any project type, intentionally structured and serve the needs of all clients and communities.
Specific examples include a $100/square foot creative live/work community that reshaped a neighborhood; an open, verdant senior housing development named the world’s best building; and a net-zero, hybrid timber office tower that redefines high-rise architecture for an entire continent.
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Academic | Adaptive Reuse | Affordable Housing | Airports | Apartments | Art Galleries | Books | Cafés | Campuses | Cities | Color | Commerce | Communities | Competitions | Construction | Culture | Education | Entertainment | Exhibitions | Embassies | Food | Gardens | Government | Green Rooftops | Headquarters | Hospitality | Hotels | Houses | Housing | Human Comfort | Installations | Interior Design | Landscape Architecture | Libraries | Master Planning | Materials | Mixed-Use Development | Multi-Family Residential | Museums | Net-Zero | New Construction | Parks | Performing Arts | Photography | Public Art | Renderings | Renovations | Residential | Restaurants | Retail | Schools | Senior Housing | Shops | Student Centers | Sustainable Design | Tall Buildings | Travel | Universities | Upcycling | Urban Design | Visualizations | Waste | Wellness | Workplace
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Blending business development, public relations, and management from the onset, ABOVE THE FOLD launched in New York City in 2012 with a multidisciplinary roster (architecture, landscape architecture, photography), becoming the world’s first agency solely focused on the global built environment.
Milestone after milestone unfolded over the next four years as ABOVE THE FOLD represented talent and firms through winning numerous academic, civic, cultural, residential and other project types through RFQ/RFP/design competition processes.
ABOVE THE FOLD spearheaded national and international press campaigns resulting in significant exposure for the design teams, clients, and project stakeholders.
In 2014, Cultured featured John Patrick as the “Design Agent” in a feature about a new creative class — gallerists, curators, entrepreneurs, artists — shaping the now.
In November 2015, John Patrick moved ABOVE THE FOLD to Detroit to expand the agency’s mission and model to better serve the public. What better place to experiment than a great American city set to reinvent itself—and still in Eastern Standard Time?
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In January 2016, John Patrick published an op-ed in Crain’s Detroit Business about keeping an eye on building design. In it, he emphasized the city’s design history and the importance of diversity in urban development, encouraging and challenging decision-makers and clients, both public and private, to think outside of the box.
By spring 2016, ABOVE THE FOLD curated its first design team for a local project: True North, an internationally-acclaimed live/work community and the first new construction in the Core City neighborhood in over 60 years. Among other awards, it was one of six projects in America named a finalist for the 2018 Mies Crown Hall Americas Prize.
In 2019, John Patrick and ABOVE THE FOLD formalized Design Team Curation™ as the agency’s approach and service to improving the design of spaces for art, living, working, and socializing.
Over the next two years, ABOVE THE FOLD proactively shaped the design teams for several projects in Detroit’s East Village neighborhood, including new workforce housing, The Shepherd (arts & culture), Little Village (park & public space), and Building in a Building (retail & public space).
Outside of Detroit, ABOVE THE FOLD continued to advise on securing national and international projects and public recognition. Between 2016 and 2020, ABOVE THE FOLD’s accomplishments included representing talent and firms shortlisted for numerous international design competitions; representing the design teams selected for the Metropolitan Museum of Art’s Rockefeller Wing; two art-focused buildings and a public space for a tech company in the Bay Area; and a $1+ billion commercial tower, among a variety of other projects.
Additionally, ABOVE THE FOLD led press campaigns and photography for the opening of Speed Art Museum and the United States Tennis Association’s $550 million campus improvements for the 2016 U.S. Open, elevating the quality of design teams’ photography and expanding their exposure with significant return on investment. Special projects included promoting a book and exhibition titled “Garden City Mega City,” which was installed at The Skyscraper Museum (New York City), Mextrópoli (Mexico City), and Austin Central Library (Austin).
During this time, John Patrick was identified as a Top A.E.C. Pro to Watch by Commercial Observer and invited by the AIA New York/Center for Architecture to speak on a panel about advising talent and firms out of their “pigeon holes.”
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After five years in Detroit orchestrating some of the city’s most talked-about projects built in the 21st century, ABOVE THE FOLD was carrying forwards its mission to make contemporary design more accessible—just as intended.
In 2022, John Patrick was appointed by the City of Detroit Planning and Development Department to a volunteer position on the Neighborhood Advisory Council (NAC) for the Fisher 21 Lofts, a $150+ million, 600,000-square-foot adaptive reuse of an historic auto plant into hundreds of apartments and commercial areas supporting the Milwaukee-Junction and North End neighborhoods. It is set to open in 2028.
The success of ABOVE THE FOLD’s Design Team Curation™ for True North led to The Canopy, a second, much larger housing development designed by the same architect and set for completion in 2026. Opening to the public in 2024, The Shepherd and Little Village have been featured in dozens of magazines, newspapers, and online media—also winning awards from the American Institute of Architects and the American Society for Landscape Architecture; and being named one of TIME magazine’s “2025 World’s Greatest Places,” among other accolades.
These community-defining projects, sourced through ABOVE THE FOLD, have greatly benefitted and elevated the profiles and trajectories of talent and firms. Prior to ABOVE THE FOLD’s engagement with them, none had completed projects in Detroit and several had not completed any built work under their own names.
In January 2023, ABOVE THE FOLD signed its first Pritzker Prize—winning architect to the roster. The challenge? Increase the number of projects and range of publicity for a 40-year-old international company with a 25-year presence in New York City and the United States. Collaborating across multiple offices and teams, ABOVE THE FOLD’s collaborative efforts began showing big results — with a major turnaround underway.
During this period the agency also advised faculty at Taubman College of Architecture and Urban Planning at the University of Michigan, leveraging earned media to promote academic research and projects.
Other standout projects include Julia West House, Oregon’s tallest mass timber building and housing for elder and houseless BIPOC individuals; Cast Iron House, an exemplary landmark building transformed ahead of the commercial-to-residential conversion trend to create more housing; and, as part of The Glass House’s 75th anniversary, “Shigeru Ban: Paper Log House,” an installation of the renowned architect’s humanitarian structure (subsequently acquired by the San Francisco Museum of Modern Art, the first-ever museum accession of a Paper Log House).
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The qualitative and quantitative impact of ABOVE THE FOLD’s contributions locally, nationally, and internationally fuels the agency’s evolution.
Its proprietary Design Team Curation™ process serves 5+ projects in design and construction in North America — including a series of bungalows facing the Pacific Ocean; a reimagining of a small building on a busy urban site into a cafe and green oasis; and a ground-up, 30,000+ square foot building for a hospitality group in a natural setting.
Beyond Detroit and Michigan, ABOVE THE FOLD’s diverse roster is actively working on projects in the United States, Mexico, Europe, Asia, the Middle East, and Australia, with several major projects set for completion in 2026, 2027, and beyond.
Julia West House | PR & Communications | Grand Opening December 2025
Atlassian Central | Business Development, RFQ/RFP/Interview Production, PR & Communications | 2018-Under Construction
'Shigeru Ban: Timber in Architecture' | PR & Communications, Lectures, Events | 2023-In Progress
C294 Apartments | PR & Communications, Awards | 2024 - Ongoing
The Canopy | Business Development w/ Repeat Client, PR & Communications | Phase One, Completed 2024; Phase Two, Opening Spring/Summer 2026
BAN -Beautiful Architecture Nieuw Zuid | Shigeru Ban Architects | Under Construction
Blue Ocean Dome | PR & Communications | 2025
Cooper Park Townhouse | PR & Communications | Ongoing
Building in a Building | Design Team Curation, Business Development | Commenced 2020, Completed 2025
Post Rock | PR & Communications | 2023-2025
Cast Iron House | PR & Communications, Awards | 2023-2025
The Canopy | PR & Communications | Phase One, Completed 2024
Aspen Art Museum | Shigeru Ban Architects | 10-Year Building Anniversary | Aug 2024
LIC Residence | Keith Burns Architect PLLC | PR & Communications | Built 2023 © Jonathan Hökko
SIMOSE Art Museum + Villas | Shigeru Ban Architects | PR & Communications | 2024
'The Gift: Stories of Generosity and Violence in Architecture' | Taubman College of Architecture and Urban Planning in partnership with the Technical University of Munich's architectural history research museum | On view Feb-Sept 2024
'Shigeru Ban: The Paper Log House' at The Glass House | Exhibitions, PR & Communications, Events, Collections | On View Apr-Dec 2024
Keith Burns Architect | Amelie, Maison d'Art
The Shepherd | Adaptive Reuse - Religious to Cultural | Design Team Curation, Business Development, PR & Communications, Events | 2019-2024
The Metropolitan Museum of Art, Rockefeller Wing | Business Development, RFQ/RFP/Interview Production, PR & Communications | 2016-2025
Little Village - Master Plan and Landscape Architecture | Design Team Curation, Business Development, PR & Communications | 2019-2024
Architecture Chair announcement at Taubman College of Architecture and Urban Planning | PR & Communications | 2024-In Progress
Crystal Barn | Business Development, Creative Direction, PR & Communications | 2021-Commencing Construction
Shell Wall at Taubman College of Architecture and Urban Planning | PR & Communications | 2023-In Progress
'Shigeru Ban: Timber in Architecture' | Book talk & signing with The Eames Institute and William Stout Architectural Books | April 2023
Beirut Digital District Office Buildings | PARALX | 2023
The School at Marygrove | PR & Communications | 2023
Canari | ATF Images | 2023
Briarcliff | PR & Communications, Awards, ATF Images | 2022-2023
Flower House | PR & Communications | 2022-2023
Risingmountain | PR & Communications | 2022-2023
Urban Tree House at 165 Charles Street | PR & Communications | 2023
Williamsburg Loft | PR & Communications | 2023
NYCHA Housing Design Study as part of the Regional Plan Association's Richard Kaplan Chairs for Urban Design | PR & Communications | 2020-2022
RIMOWA Madison Avenue | ATF Images | 2023
Mandala Lab at the Rubin Museum of Art | PR & Communications, ATF Images | 2020-2022
Wesleyan University Davison Art Center | PR & Communications | 2021-2022
Atlantic Beach Boardwalk Competition, 2nd Prize | Business Development, PR & Communications | 2022
Northwood ADU | PR & Communications, ATF Images | 2022
L.A. Dance Project | ATF Images | 2022
Three Chimney House | PR & Communications, Awards | 2020-2021
PERROTIN New York | PR & Communications, ATF Images, Awards | 2019-2021
RIMOWA Soho | PR & Communications, ATF Images, Events | 2021
DUNAS | PR & Communications | 2021
UP! Berlin | PR & Communications | 2021
Joshua Tree Wellness & Cultural Center | Design Team Curation, Business Development | 2020
Joshua Tree Wellness & Cultural Center | Design Team Curation, Business Development | 2020
Joshua Tree Wellness & Cultural Center | Design Team Curation, Business Development | 2020
Glass Mural | Design Team Curation, Business Development, PR & Communications, Events | 2019-2021
The Valley | PR & Communications | 2021
BARDA | ATF Images | 2021
Tainan Spring | PR & Communications | 2020
Courtyard House | PR & Communications | 2020
Kampung Admiralty | PR & Communications, Awards | 2016-2020
'GARDEN CITY MEGA CITY: Rethinking Cities for the Age of Global Warming' | PR & Communications, Exhibitions, Events | 2016-2020
4 Over 4 | Design Team Curation, Business Development | 2019-2020
Prismatic Bay Townhouse | PR & Communications | 2019-2020
Origami | PR & Communications | 2019-2020
Society Hotel Bingen | PR & Communications | 2019-2020
Atlassian Offices | Business Development, Creative Direction | 2019
Design Orchard | PR & Communications | 2019
National Pulse Memorial and Museum | Business Development, RFQ/RFP/Interview Production | 2019
Core City Park | PR & Communications | 2018-2019
East Vernor Townhouses | Design Team Curation, Business Development | 2018
'Garden City Mega City: Rethinking Cities for the Age of Global Warming' at Austin Central Library | Exhibition Planning & Logistics, Sponsorships & Fundraising, Events, PR & Communications | 2018
Glossier Flagship | PR & Communications | 2018
Norwegian Royal Chancery Renovation | PR & Communications | 2018
Nomad Loft | PR & Communications | 2018
Ross Pavilion & Gardens | Business Development, PR & Communications | 2017-2018
Venice Beach House | PR & Communications, Photography | 2013-2018
True North | Progressive Architect P/A Award, Honorable Mention in the Community category | 2017
EC3 | True North | Design Team Curation, Business Development, Creative Direction, PR & Communications, ATF Images, Awards, Events | 2016-2018
The Green Loop | Business Development, RFQ/RFP/Interview Production | 2017
'Garden City Mega City: WOHA's Urban Ecosystems' at MEXTRÓPOLI | ATF Images, PR & Communications | 2017
UES Townhouse | PR & Communications | 2016-2017
Oasia Hotel Downtown | PR & Communications | 2016-2017
Attic Transformer | PR & Communications | 2016-2017
Central Park Observation Tower | Creative Direction, PR & Communications, Business Development, Awards | 2017
Montblanc Haus Brand Experience Center | Creative Direction, Business Development, RFQ/RFP/Interview Production | 2016
Speed Art Museum | PR & Communications, ATF Images, Events | 2015-2016
USTA Campus Master Plan Phase II | PR & Communications, ATF Images | 2016
Flatbush Avenue Development | Business Development, Design Team Curation | 2016
Latvian Museum of Contemporary Art | Business Development, RFQ/RFP/Interview Production, PR & Communications | 2016
'CHALET' at Nasher Sculpture Center | ATF Images, PR & Communications | 2016
TAU Centre for Nanoscience & Nanotechnology | Business Development, RFQ/RFP/Interview Production, PR & Communications | 2016
EPACENTER | Business Development, RFQ/RFP Production | 2015-2016
Pershing Square LA | Business Development, RFQ/RFP/Interview Production, PR & Communications | 2015-2016
Phuket Residence | PR & Communications, Creative Direction | 2015-2016
US Department of Housing and Urban Development / Hurricane Sandy Rebuilding Task Force / Rebuild by Design / City of Hoboken | Services: Business Development | 2015
The Dutch Farmhouse | PR & Communications | 2015
Rafael Gamo | Architectural Photographer | VIΛ 57 West | 2015
Pomona College Studio Art Hall | PR & Communications, Photography | 2013-2015
Prospect Pier | Business Development, RFQ/RFP/Interview Production | 2014
NYC Makers: The MAD Biennial w/ Rafael de Cardenas | ATF Images | 2014
Pace Gallery | PR & Communications, ATF Images | 2014
Hollywood Sign House | PR & Communications | 2014
Kordansky Gallery | PR & Communications, ATF Images | 2014
Sejong Master Plan; South Korea's Public Administrative Town | PR & Communications | 2012-2014
Bogota Performing Arts Center | Design Team Curation, Business Development | 2013
East End House | PR & Communications | 2013
Bennington College Commons | Business Development, RFQ/RFP Production | 2012
U.S. Embassy Mozambique | Business Development, RFQ/RFP Production | 2011-2012
Spaulding Paolozzi Center Clemson University | Business Development, RFQ/RFP Production, PR & Communications | 2011-2013
Clyfford Still Museum | PR & Communications, ATF Images, Awards, Events | 2010-2012
'OCCUPATION' book release | PR & Communications, Lectures, Events | 2010-2012
Additional Project Experience
• 350 Bowery, New York City, NY, U.S.
• 534 Flatbush Avenue, Brooklyn, NY, U.S.
• 565 Broome SoHo (Landscape), New York City, NY, U.S.
• Aga Khan University, Graduate School of Media and Communications, Nairobi, KE
• Albright-Knox Art Gallery Expansion, Buffalo, NY, U.S.
• Anthem Rooftop Pavilion, New York City, NY, U.S.
• The Armory Show, New York , NY, U.S.
• Asian Art Museum, San Francisco, CA, U.S.
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Birmingham Museum of Art Master Plan, Birmingham, AL, U.S.
• Çanakkale Antenna Tower, Çanakkale, TR
• Chabad House Renovation and Expansion, Detroit, MI, U.S.
• City of David Master Plan, Jerusalem, IL
• Deluxx Fluxx at Webster Hall, New York, NY, U.S.
• Department of Design and Construction Preferred Vendors List, New York, NY, U.S.
• Emma Willard School, Master Plan and Facilities, Troy, NY, U.S.
• Fisher Building Redesign, Detroit, MI, U.S.
• Frederik Meijer Gardens & Sculpture Park, Grand Rapids, MI, U.S.
• Gilcrease Museum Renovation and Expansion, Tulsa, OK, U.S.
• Grand Paris Express, Paris, FR
• Grand Jefferson Mixed-Use, Detroit, MI, U.S.
• Green Loop, Mountain View, CA, U.S.
• Greenhill School, Master Plan and Facilities, Addison, TX, U.S.
• Guangzhou Residential Model Apartments, Guangzhou, CN
• Guggenheim Museum Collection Center, New York, NY, U.S.
• Hudson Yard Tower, New York, NY, U.S.
• Kercheval Place, Detroit, MI, U.S.
• Indian Village Residence Feasibility Study, Detroit, MI, U.S.
• Latvian Museum of Contemporary Art, Riga, LV
• Lausanne Cultural District Master Plan, Lausanne, CH
• Milwaukee Public Museum, Milwaukee, WI, U.S.
• Minneapolis Institute of Art Expansion, Minneapolis, MN, U.S.
• Montblanc Haus Brand Experience Center, Hamburg, DE
• Mumbai City Museum, Mumbai, IN
• Musée cantonal des Beaux-Arts, Lausanne, CH
• National Veterans Memorial and Museum, Columbus, OH, U.S.
• Nevada Museum of Art, Las Vegas, NV, U.S.
• New Museum Expansion, New York, NY, U.S.
• Oolite Arts Center, Miami, FL, U.S.
• The Paley Center for Media, New York, NY, U.S.
• Performing Arts Center, Bogotá, CO
• Pershing Square Redesign, Los Angeles, CA, U.S.
• Private Hedge Fund Office, New York, NY, U.S.
• Residences at Cass Lake, MI, U.S
• Ralph C. Wilson, Jr. Centennial “West Riverfront” Park, Detroit, MI, U.S.
• ROSATOM Atomic Energy Pavilion, Moscow, RU
• Ross Pavilion & Gardens, Edinburgh, UK
• Schvitz Detroit Feasibility Study, Detroit, MI, U.S.
• St. Petersburg Residence Expansion, St. Petersburg, FL, U.S.
• San José Mixed-Use Development, San José, CR
• Sarasota Performing Arts Center, Sarasota, FL, U.S.
• Seminole Street Residence, Detroit, MI, U.S.
• Shraman Foundation, Dallas, TX, U.S.
• St. Patrick’s Island Master Plan, Calgary, CA
• St. Petersburg Pier, St Petersburg, FL, U.S.
• Tel Aviv University, Centre for Nanotechnology & Nanoscience, Tel Aviv, IL
• Toledo Museum of Art, Toledo, OH, U.S.
• United States New Embassy Compound, Mexico City, MX
• United States Department of State Residential Annex, Paris, FR
• University of California Davis Shrem Museum of Art, Davis, CA, U.S.
• University of Iowa, IATL Building - Renovation & Addition, Iowa City, IA, U.S.
• University of Toronto, Centre for Civilizations, Cultures, and Cities, Toronto, ON, CA
• Virginia Commonwealth University, Institute for Contemporary Art, Richmond, VA, U.S.
• Williams College, Art Museum, Williamstown, MA, U.S.
• Winnipeg Art Gallery, Inuit Art & Learning Center, Winnipeg, CA
• Worcester Art Museum Master Plan, Worcester, MA, U.S.